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Content Marketing Tools
Need creative content? Find the right tools that speak to your audience.
Answer the Public
Answer The Public allows you to see what kind of topics are trending and being searched for online. Having this information ensures your content is relevant and on trend.
Pricing
Free - $399/mo
Pros
Reminds us to think of how users are searching, which is in sentence and question format
No download required
Cons
Suggestions are not always relevant
Limited number of searches in free version
Does not support the use of user automated scripts or bots to run multiple reports.
Awario
Awario is a unique tool that lets you monitor and listen to people’s conversations on social media. With this feedback to hand, you can spot opprotunities and go after the right type of content for your business.
Pricing
US $29/mo - US $299/mo
Custom plan per request
Pros
Allows you to bypass surveys and messenger bots and instead gain insight straight from the source
Simple and easy to use
Cons
No Free plan
Cancel subscription anytime, but only by contacting Awario support team
Does not monitor LinkedIn
A bit of a learning curve when using the search tool
BuzzSumo
BuzzSumo analyzes billions of pieces of content to make comprehensive big data analytics accessible to all. Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more.
Pricing
Free - US $299/mo
Enterprise Plans Start From $499/month
Pros
Useful for researching trending topics and finding inspiration for content ideas
Attractive & useful graphs
Ability to search for meaningful and top scoring Facebook content with just a keyword
Cons
Lowest pricing tier is quite expensive unless you are a content marketer
It has a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it
Cannot sign up for a Free plan (must start with a free trial – if you do not pay, you will be downgraded to the free plan)
Content Hub
Content Hub allows you to curate content related to your business or project from anywhere online.
Pricing
Free - $149/mo
Pros
Ability to edit just one content piece per page and publish it on Social Media without publishing the whole page
Cons
Backlink required for free plan
A bit of a learning curve and does assume or even require some prior knowledge
ContentStudio
Content Studio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation.
Pricing
US $49/mo - US $299/mo
Pros
Great value for money
Having the ability to do multiple tasks within ContentStudio is huge
Find and schedule content with ease
Ability to post on Instagram (Instagram doesn't accept all companies of this type)
Cons
From time to time, the statistics about social posts are not very precise
Crowdfire
Crowdfire is a social media content management solution designed to help businesses and social media marketing agencies drive customer engagement across platforms.
Pricing
Free - US $99.99/mo
Pros
Supports Twitter, Facebook, LinkedIn and Instagram in all plans, including free plan
Curate content from your own Blogs, Youtube videos and Shopify/Etsy shops
Easy to use
Cons
Basic plan do not allow profiles or team management
No advice to bloggers on SEO best practices while writing
Free plan is limited to 3 Social Media accounts, you must select and use 3/4 offered social media platforms
Portent’s Idea Generator
Portent's Content Idea Generator gives you an array of headline and content ideas within seconds.
Pricing
Completely Free
Pros
Small free tool
Super easy to use
Cons
Repetitive suggestions even when the subject matter has been changed (non-specific)
At times, the title does not make sense for a certain subject, but you can dig deeper and find out if there more to the suggestion
Quora
Quora is a useful resource which can be used to analyze what people are talking about or want to know about. It is also a place you can answer a particular question and use that content to be referenced back to your site.
Pricing
Free to search and collect data
Free to ask questions and receive answers
Pros
Simple to use the built-in search feature
Cons
Everything has to be done manually or by using other tools (spreadsheets, etc.) to collect questions, anayze data, etc.
Social Animal
Social Animal analyzes top performing articles in your niche and gain insights and analytical data. Curation is made easy when you have millions of articles to share.
Pricing
$49/mo - $499/mo
Pros
Options to select industries and keywords, making the content they give back much more more relevant
Information provided is presented clearly to easily dive into a topic and gain an understanding of what content is working and what isn't
Cons
No Free plan
Limited in African countries especially in determining influencers
Requires time to do in depth analysis
Features are sometimes difficult to find
Sociality.io
Sociality is an all-in-one social media management platform which allows all content and messaging to be managed in one place.
Pricing
US $18/mo - US $216/mo
Custom pricing for Enterprise
Plan Builder (enter your requirements and receive custom price)
Pros
LinkedIn Business is supported along with other popular platforms
iOS and Android apps allow checking of the content calendar, approval of posts on the go, and monitoring real-time workflow together as a team
Cons
No Free plan
Instagram integration is not full (does not post automatically on Instagram)
Sometimes there are issues with the reports
It may analyze social media accounts incorrectly at times