MailChimp

MailChimp

4.311K ratings byaverage rating is 4.3 out of 5, based on 11137 votes, ratings by

G2

Overview

Mailchimp is a well known leader in the email marketing tool industry. It is a cloud based solution allowing you to send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics and sell online.

Best for

Businesses of all sizes.

Features

  • Email Automations

  • Audience Analysis Features

  • Marketing Platform

  • Brand Tools

  • Landing Pages

Additional Features & Apps

  • All Email Templates (Essential plan & up)

  • Custom templates (Standard plan & up)

  • Send Time Optimization (Standard & up)

  • Behavioral Targeting (Standard plan & up)

  • Advanced Segmentation (Premium plan)

  • Multivariate Testing (Premium plan)

  • Comparative Reporting (Premium plan)

Pricing

Free - Starts at US $299/mo

Discounts

Price calculator is based on number of contacts (As number of contacts go up, the price goes down)

Pricing Plans

Lowest

0

user / month

Most Popular

299

user / month

Pros

  • Very easy to use, especially the provided structure for designing newsletters

  • Free plan includes basic Email Marketing features such as email creation and scheduling

  • Reporting provides valuable audience insights to optimize your marketing efforts

Cons

  • Designer newsletters are actually listed as campaigns

  • Mailchimp proritises producing campaign and marketing strategies which can sometimes lead to confusion while navigating the platform

  • Easy to use with regards to design and implementations, however, lacks available templates and themes

  • Drag and drop templates could be more customizable