%20blue.png)
Overview
Mailchimp is a well known leader in the email marketing tool industry. It is a cloud based solution allowing you to send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics and sell online.
Best for
Businesses of all sizes.
Features
Email Automations
Audience Analysis Features
Marketing Platform
Brand Tools
Landing Pages
Additional Features & Apps
All Email Templates (Essential plan & up)
Custom templates (Standard plan & up)
Send Time Optimization (Standard & up)
Behavioral Targeting (Standard plan & up)
Advanced Segmentation (Premium plan)
Multivariate Testing (Premium plan)
Comparative Reporting (Premium plan)
Pricing
Free - Starts at US $299/mo
Discounts
Price calculator is based on number of contacts (As number of contacts go up, the price goes down)
Pros
Very easy to use, especially the provided structure for designing newsletters
Free plan includes basic Email Marketing features such as email creation and scheduling
Reporting provides valuable audience insights to optimize your marketing efforts
Cons
Designer newsletters are actually listed as campaigns
Mailchimp proritises producing campaign and marketing strategies which can sometimes lead to confusion while navigating the platform
Easy to use with regards to design and implementations, however, lacks available templates and themes
Drag and drop templates could be more customizable