Agorapulse is a social media management tool that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard.
Free – $199/mo
Custom pricing for Enterprise
A major plus is the social media inbox allowing you to manage multiple streams
Good user experience
Ability to schedule posts multiple times
Ability to categorise and group your audience
Due to Instagram API limitations, you are unable to publish to personal profiles (however you can change your profile from personal to business within instagram)
Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try their suite of products for planning and scheduling your content, analyzing results, and engaging with your audience.
Publishing Free – $99/mo
Analytics $35/mo – $50/mo
Easy to use once set up
Web browser extension is great
Free version works well if you have a limited number of accounts
At times, photos cannot be resized within the platform
Buffer's middle-range plan is intended only for two users, which can make it expensive
Hootsuite helps businesses use social media to launch marketing campaigns, identify and grow their audience, and distribute targeted messages across multiple social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
Free – $599/mo paid annually
Custom pricing for Enterprise
Ability to track Twitter conversations
Free version has limits but it is good for small business
Payment required to assemble the different charts, tables, graphs for the reports
Expensive for multiple team members
Iconosquare is a social media analytics and management platform for Instagram, Facebook and Twitter that provides you in-depth insights into your social media performance, lets you schedule posts, generate reports, monitor competitor activity and engage with your audience, all within one platform.
$59/mo – $179/mo
Helps provide recommendations for what to post and which hashtags to use
Easy to use and allows you to build a team to help schedule content
Best posting time for each day is automatically suggested
Hashtag lists can be saved
Mobile version can be slow at times
May be expensive for multiple users within a team
MeetEdgar provides an effective way of scheduling and organizing content to automate publishing. With their automation features, social media updates are automatically generated for your content and posted, even when you get to the end of your content queue.
US $19/mo – US $49/mo
Create content that is relevant to that month and then reuse it every year
There are features that suggest alternate text allowing reuse of posts
Easy to use interface
The Lite plan only offers up to 10 weekly automations
The reporting features could be more robust
Onlypult is a scheduled posting service for social media. It allows posting to social media, blogs, and messengers and works with images and videos allowing for collaboration across teams.
US $15/mo – US $79/mo
All plans include an unlimited number of posts per month
Upload, edit and customise posts within the app
Create content in batches and schedule weekly or monthly
Scheduling stories and carousel posts easily – even on the cheapest plan
Great for managing multiple instagram accounts and scheduling content
There are no integrations with third party apps
Reporting is not comprehensive
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, and multi-location brands. With our intelligent products, you can easily distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results.
$49/mo – $99/mo
Custom pricing for Enterprise
A large library of pre-built templates for almost any occasion helps to save time
Create graphics within the app
Dashboard has good UX and keeps everything well organized
Cannot post directly to Instagram
The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time!
$29/mo – $399/mo
A good overall tool for scheduling posts, viewing in calendar mode and reporting
Easy to set up and use for Social Media Managers
Ability to find older scheduled posts
You cannot schedule all types of posts for all platforms directly from the tool
Reporting feature can be buggy at times and lacks functionality if you require it
Tailwind is the smart marketing assistant that helps automate your social media designs, scheduling, and analytics. You can discover relevant content, create a posting schedule, monitor conversations, expand your audience reach, and track analytics all from an easy to use dashboard.
Free – $59.99/mo
Affordable & easy to use
Pin inspector to analyze pin performance
Hashtag recommendations for Instagram
Great browser extensions for content management
Instagram features are limited at times
Not designed as an all-in-one solution
No multi-image post option for Instagram (a common problem for many social marketing apps)
TweetDeck allows you to organize your corporate Twitter account; track and share searches with your co-workers while keeping control over who sees the information. Maintain engagement with your audiences and following, while keeping things secure and password-protected.
The free version allows multiple accounts to be managed
Тhere are safety features built in for those who manage client accounts
UX layout could be improved to minimise the amount of scrolling required to navigate the platform
Multiple streams are good once the user has tried it multiple times
Only works properly on larger screens such as computers or tablets (not mobile responsive)