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Overview
Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try their suite of products for planning and scheduling your content, analyzing results, and engaging with your audience.
Best for
A variety of markets including: publishers, startups, non-profits, e-commerce, solopreneurs, businesses, and enterprises.
Features
Schedule posts
Create a posting schedule
Browser extension
30+ third-party integrations
Additional Features & Apps
Calendar View (all paid plans)
Comment sentiment to let you know if a post has comments (all free plans and up)
Individual Post Analytics in all Analytics paid plans
Hashtag Performance in all Analytics paid plans
Audience Demographics in all Analytics paid plans
Pricing
Publishing Free – $99/mo
Analytics $35/mo – $50/mo
Discounts
Up to 20% for annual payment
50% discount to all registered nonprofit organizations
Pros
Easy to use once set up
Web browser extension is great
Free version works well if you have a limited number of accounts
Cons
At times, photos cannot be resized within the platform
Buffer's middle-range plan is intended only for two users, which can make it expensive